Integrated Advertising & Public Relations 4-Year Degree Plan
The 4-Year Plan is a model for completing your BS in Integrated Advertising and Public Relations degree in a timely manner. The plan below is one of several possible ways for you to complete the Integrated Advertising and Public Relations degree. Your individualized plan may look different if you have already fulfilled some requirements. Check your Financial Aid as it may require additional term credits for full-time funding. You must complete all university and program requirements successfully to complete this degree (GPA, 120 credits, LASC, WI, residency).
PDF version of the BS in Integrated Advertising & Public Relations Roadmap
- Program: Bachelor of Science: Integrated Advertising & Public Relations
- Total Credits: 120
- Catalog: 2023-2024
First Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (1st Fall) | |||
| Core Requirement: LASC Goal 9 | COMM 101 | Introduction to Mass Media | 3 |
| First-Year Experience Course | FYE 101 | First Year Experience | 1 |
| LASC Goal 1A | COMM 100 | Speech Communication | 3 |
| LASC Goal 1B | ENGL 101 | English Composition | 3 |
| LASC Goal 5 | 3 | ||
| LASC Goal 8 | 3 | ||
| Total Credits: 16 | |||
| Spring (1st Spring) | |||
| Core Requirement: WI 200-level or higher | COMM 210 | Media Writing | 3 |
| Core Requirement: | COMM 220 | Layout & Typography I | 3 |
| LASC Goal 2 | 3 | ||
| LASC Goal 3 | 3 | ||
| LASC Goal/WI 6 | 3 | ||
| Total Credits: 15 | |||
Second Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (2nd Fall) | |||
| Core Requirement: | COMM 230 | Photography | 3 |
| Core Requirement: | COMM 283 | Ad & PR Principles | 3 |
| Writing Intensive: 200-level or higher | 3 | ||
| LASC Goal 4 | 3 | ||
| LASC Goal 5 | 3 | ||
| Total Credits: 15 | |||
| Spring (2nd Spring) | |||
| Core Requirement: | COMM 251 | Video Production for Ad, News, PR | 3 |
| Core Requirement: WI for major | COMM 306 | Ad & PR Copywriting | 3 |
| General Elective/Minor Course: | 3 | ||
| LASC Goal 3 | 3 | ||
| LASC Goal/WI 6 | 3 | ||
| Total Credits: 15 | |||
Third Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (3rd Fall) | |||
| Core Requirement: | COMM 351 | Messaging for Mobile Media | 3 |
| Core Requirement: | COMM 352 | Social Media Campaigns | 3 |
| Core Requirement: LASC Goal 7 | COMM 285 | Intercultural Communication | 3 |
| General Elective/Minor Course: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 15 | |||
| Spring (3rd Spring) | |||
| Core Requirement: | COMM 305 | Imaging & Photo Illustration | 3 |
| Core Requirement: | COMM 354 | Social Media Metrics | 3 |
| Core Requirement: | COMM 383 | Event Planning | 3 |
| General Elective/Minor Course: | 3 | ||
| LASC Goal 10 | |||
| Total Credits: 15 | |||
Fourth
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (4th Fall) | |||
| Core Requirement: | COMM 400 | Media Ethics & Issues | 3 |
| Core Requirement: | COMM 459 | Ad & PR Campaign Research | 3 |
| General Elective/Minor Course: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 15 | |||
| Spring (4th Spring) | |||
| Core Requirement: | COMM 403 | Communications Law | 3 |
| Core Requirement: | COMM 365 | Media Planning | 3 |
| Core Requirement: | COMM 460 | Ad & PR Campaign Execution | 3 |
| General Elective/Minor Course: | 3 | ||
| General Elective/Minor Course: | 2 | ||
| Total Credits: 14 | |||