Integrated Advertising & Public Relations
The Integrated Advertising and Public Relations major at MSUM is the best of both worlds. You’ll explore creative problem solving through advertising and work with real clients, host public relations events and learn what transpires to make them run smoothly. Get ready to hit the ground running.
See all the Integrated Advertising and Public Relations degree options
Our comprehensive curriculum ensures you’ll be well prepared for a job in any type of business—ad agencies, public relations firms, TV stations, production studios, government agencies, or one of the thousands of companies that have in-house advertising and public relations departments.
From MSUM’s student-run ad agency and public relations firm, to internships and national competitions, the wealth of real-world experience you’ll accumulate during your time in the Advertising and Public Relations program will be an advantage in landing the job of your dreams.
You’ll learn by doing, not just by studying textbooks. Plan an event. Design a print ad. Interact with the media. Film a commercial. Pitch your idea to a client. You’ll do it all and try your hand at all aspects of the industry.
There’s no waiting to join the program; you can jump right in your first semester at MSUM. Building your foundation from the start allows you to enhance your skills to a greater degree.
Advertising & Public Relations Student Success Stories
Kay Beckermann and innovation in the Advertising & Public Relations industry
Kay Beckermann, an assistant professor in the School of Communication & Journalism at MSUM, recently reinvigorated the student-run agency MSUM Flypaper Creative Services in August of 2021.
Anna Knutson receives Outstanding Young Alumni Award
Anna Knutson '13 has received the Outstanding Young Alumni Award for her work in advertising and marketing.
Finding a voice in Fargo-Moorhead
Paige Kosienski is using her communication skills with F/M radio as a co-host for “The Wake-Up Call” on Froggy 99.9 with Paige and Trace.
Enhance your education outside the classroom through hands-on learning in student-run agencies, internships and more.
MSUM’s advertising and public relations program combines the two fields of study to broaden your career options exponentially. Get hands-on experience working with a student-run advertising agency. Here is just a sample of advertising and public relations that are predicted to experience job growth through this decade.
Advertising and Public Relations Related Careers
|Career||Job Growth (2021-2031)||Median Pay|
|Public Information Officer||8%||$120,000|
|Sports Information Specialist||8%||$63,000|