Integrated Advertising & Public Relations
The Integrated Advertising and Public Relations major at MSUM is the best of both worlds. You’ll explore creative problem solving through advertising and work with real clients, host public relations events and learn what transpires to make them run smoothly. Get ready to hit the ground running.
Our comprehensive curriculum ensures you’ll be well prepared for a job in any type of business—ad agencies, public relations firms, TV stations, production studios, government agencies, or one of the thousands of companies that have in-house advertising and public relations departments.
From MSUM’s student-run ad agency and public relations firm, to internships and national competitions, the wealth of real-world experience you’ll accumulate during your time in the Advertising and Public Relations program will be an advantage in landing the job of your dreams.
You’ll learn by doing, not just by studying textbooks. Plan an event. Design a print ad. Interact with the media. Film a commercial. Pitch your idea to a client. You’ll do it all and try your hand at all aspects of the industry.
There’s no waiting to join the program; you can jump right in your first semester at MSUM. Building your foundation from the start allows you to enhance your skills to a greater degree.
Advertising & Public Relations Student Success Stories
Michelle Olson is a notable business leader and entrepreneur with more than 30 years of experience in public relations and integrated marketing.
This fall, MSUM communication students have the distinct opportunity to work with Forum Communications through an apprenticeship program, offering the chance to collaborate with Forum staff and their peers.
When MSUM alumna Rachel Neumiller ’15 (advertising) started her business, she knew it would not be a journey she would take alone. Neumiller’s sister, Lacey Heid, was right beside her taking co-ownership.