Marketing is an exciting and dynamic field that combines creative ability and analytical expertise to identify and satisfy customers’ wants and needs. Crucial to the success of any business, marketing is the “activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” (American Marketing Association) The Marketing emphasis encompasses all activities an organization performs to build a prosperous relationship between the company and consumers.

Marketing Emphasis Requirements

4+1 Accelerated Degree Option