MSUM Brand Standards

MSUM Marketing & Communications delivers promotional materials that reflect our brand and key messages. MSUM's brand gives our materials a consistent look and design across all mediums, ensuring strong name recognition through an identifiable, cohesive brand.

Visual Identity Standards

The Visual Identity Book provides the framework for the design and production of all print and online communications. It is intended to reinforce the impressions we create by reaching and serving our audiences with intention and purpose. Used consistently, it will strengthen the visibility and recognition of MSUM as a whole by safeguarding our brand and increasing the impact of our communications.

Merchandise Ordering


The marks of Minnesota State University Moorhead are controlled under a licensing program administered by CLC Collegiate Licensing Company. Any use of these marks will require written approval from CLC Collegiate Licensing Company. The approved merchandise vendor list will be updated as additional vendors are approved to use the MSUM visual identity.

Vendors can request approval by contacting Will Sahlie at or visit CLC Get Licensed for more information.

Dragon Athletics

Please direct questions about using the Dragon (Athletics) logo to Jon Wepking at or 218.477.2113.

Purchasing or Creating Artwork for Merchandise

If you need artwork created for merchandise, please submit a request.

MSUM clothing and merchandise can be purchased at the MSUM Bookstore,, MSUM Sideline Store or through the Marketing Store. MSUM Gear is also available at local Scheels, Walmart and Target stores.

Official MSUM Logos

The MSUM logo and its variations are a registered Federal trademark owned exclusively by the university. Alterations to the MSUM logo are not allowed. Two colors make up the MSUM signatures: MSUM red and MSUM gray. Consistent use of these colors reinforces a unified identity and makes the MSUM signature more memorable and recognizable.

For guidelines on logo use, please see pages 10-16 of the Visual Identity Book.

File Options to Download

  • On-Campus Users: JPG (Joint Photographic Experts Group) - This is the most commonly used format for web and print.
  • Outside Vendors: EPS (Encapsulated Postscript) - This is used for special graphic needs and requires Adobe Illustrator.
Black Horizontal Logo msum-horizontal-logo-black-thumbnail.jpg JPG
Red & Gray Horizontal Logo msum-horizontal-logo-red-gray-thumbnail.jpg JPG
Black Vertical Logo msum-vertical-logo-black-thumbnail.jpg JPG
Red & Gray Vertical Logo msum-vertical-logo-red-gray-thumbnail.jpg JPG
Black Symbol msum-symbol-black-thumbnail.jpg JPG
Red & Gray Symbol msum-symbol-red-gray-thumbnail.jpg JPG

If you have questions or need assistance with logo usage, please contact us.

Please direct questions about using the Dragon (Athletics) logo to Jon Wepking at or 218.477.2113.