Sports Communication Conference Schedule

Wednesday, October 23, 2019
Schedule of Events


  • 8:30-8:50 am | Check-in | Comstock Memorial Union Mezzanine
    • Registration
    • Mascot Walkabout & Photo Opps
  • 8:50-9:10 am | Welcome | CMU Ballroom
    • MSUM Dance Team
    • Welcome
    • Introduction of Team Tucker Hibbert
  • 9:15-10:00 am | CMU Ballroom
    • An Incredible Ride: Lessons Learned as a Professional Racer
      Tucker Hibbert, 10-time X Games Gold Medalist and 2-time World Champion
      Mandi Johnson-Hibbert, Marketing and Media Manager (MSUM alumna)
  • 10:00-10:15 am | 15-minute Break
  • 10:15-11:00 am
    • More Than Just A Pretty Face: Your Mascot and Community Engagement | CMU Ballroom
      • Cole Milberger, Community Engagement, FM Redhawks
      • Whitney Baumgartner, VP of Business Ops, Fargo Force (MSUM alumna)
    • If You Like It, Then You Shoulda Put Your Name On It: Why Corporate Sponsorship Is Part of the Game Plan | CMU 207
      • Jeff Fylling, Director of Public Affairs for Sports Medicine, Sanford Health
      • Sherri Schmidt, Creative Media, Events and PR Leader, Scheels Corporate HQ
    • On Fields, Fish, and Streams: Making the Case for Conservation in Outdoor Sports | CMU 110
      • Joe Henry, Executive Director, Lake of the Woods Travel and Tourism
  • 11:00-11:15 am | 15-minute Break/li>
  • 11:15 am-12:00 pm
    • From Start to Finish: Running an Award-Winning Community Event | CMU 110
      • Mark Knutson, Executive Director, GoFar Events
    • Play By Play: Why Students are MVPs On Game Day | CMU Ballroom
      • Kyra Sullivan, MSUM student and Bismarck Larks intern
      • Shannon Blomgren, MSUM alumna, Fargo Force promo team, Bismarck Larks promotion and sponsorships, and social media coordinator, Bismarck Bucks
      • Tomi Thompson, MSUM alumna, former intern for Green Bay Packers and Minnesota Vikings
      • Jonathon Wepking, MSUM assistant athletic director for Marketing and production
    • Eye On Sports: From the Sideline, Press Box and Above | CMU 207
      • Stacey Anderson, operations manager, WDAY-TV and WDAY Radio
      • Bob Mikkelson*, MSUM Alumnus, Winged Vision
  • 12:00-12:15 pm | 15-minute Break
  • 12:15-1:15 pm | Lunch & Keynote Speaker | CMU Ballroom
    • Introduction of keynote address (12:40)
    • Kicking Professional Soccer in High Gear in Minnesota
      • Chris Wright, CEO, Minnesota United FC
  • 1:30-2:15 pm | MSUM School of Communication and Journalism Behind the Scenes | Flora Frick Hall
    • Broadcasting
    • Radio
    • Ad Agency
    • Advocate newspaper