Digital Media Management Faculty & Staff

EDUCATION: Ph.D., Business Administration: Marketing, Rutgers-The State University of New...

EDUCATION: Ph.D., Business Administration: Marketing, Rutgers-The State University of New Jersey, USA MS, Management Information Systems: Oklahoma State University, USA BBA, Business Administration: University of Hawaii at Hilo, USA (with Honor) BA, Advertising & Public Relations: Hanyang University, Korea (Cum Laude) AWARDS, CERTIFICATES & HONOR: BEST ABSTRACT in Culture, Identity, and Ethnicity Marketing Track (Atlantic Marketing Association, 2019) BEST PAPER in Social Media Track (Society for Marketing Advances, 2018) CERTIFIED Academic Advisor (MSUM, 2018) Beta Gamma Sigma (The University of Hawaii at Hilo Chapter, 2007) Who’S Who Among Students in American Universities & Colleges (2007) Scroll of Gratitude & Certification of Appreciation (Eighth United States Army, 2003) COURSES TAUGHT at MSUM: MKTG 490 Digital Marketing MKTG 311 Marketing Management MKTG 270 Principles of Marketing ENTR 232 Entrepreneurial Marketing COURSES TAUGHT at Rutgers: Intro to Marketing Consumer Behavior Management Information Systems BIO: Dr. An is a mentor, an experienced marketing educator, and a marketing researcher with a demonstrated history of working in higher education and the real world of industry. He is skilled in college student teaching/mentoring/counseling/advising. His teaching focuses on Digital/Social Media Marketing. Helping students is a great joy for him. Before entering the field of higher education, Dr. An was an inventory analyst in the retail industry utilizing his management information skills and sales data analytic skills. Hands-on industry experience earned from the real world of business helps him offer students a broader view toward the industry. Since he joined MSUM, Dr. An has been actively participating in academic research activities and he presented his studies in various academic conferences including the Atlantic Marketing Association (AtMA), Academy of International Business Midwest Chapter (AIB-Midwest), Society for Marketing Advances (SMA), Business and Applied Sciences Academy of North America (BAASANA) and Northeast Business & Economics Association (NBEA). He is an active member of the Society for Marketing Advances (SMA) and Beta Gamma Sigma the exclusive business honor society. Besides, he is actively contributing to the academic communities by reviewing peer-review journal/conference articles.

Jason Anderson teaches a variety of communication studies courses including communication ...

Jason Anderson teaches a variety of communication studies courses including communication theory, research methods, political communication, and rhetoric; however, his primary areas of expertise are the theory and practice of persuasion, as well as health communication. Jason was a double major in Journalism and Communication and Theatre as an undergraduate at Augustana College in Sioux Falls SD. He then received his master's degree in speech communication from Illinois State University. Jason completed his education at the University of Wisconsin-Madison where he received a PhD in Communication Science. Jason's dissertation, An Exploration into the Role of Commitment in Persuasion, examines how psychological, social, behavioral, and habituated forces shape how persuasive appeals are processed by audience members. Upon graduation, Jason worked as a visiting professor at the University of Wisconsin--Madison. In 2005, Jason joined the faculty at MSUM and he and his family have lived in Moorhead ever since. In his spare time, Jason enjoys spending time with his family, watching the Vikings, and promoting autism awareness.

Kay Beckermann received her Ph.D. from North Dakota State University in 2019 after spendin...

Kay Beckermann received her Ph.D. from North Dakota State University in 2019 after spending nearly two decades in the field of public relations. She utilizes this professional experience -- and professional connections -- at every opportunity when teaching classes like Advertising and Public Relations Copywriting, Social Media Campaigns, Event Planning, Advertising and Public Relations Principles, and more. She is the "edu-preneur" of MSUM Flypaper Creative Services (msumflypaper.com), a student-run ad/pr agency, and advises the Michelle (Foulk) Olson, APR, chapter of Public Relations Student Society of America. Dr. Beckermann is a member of the Native Student Support Network and is a Safe Zone Ally.

Connie Cleveland has been an adjunct instructor at MSUM since 1996, lecturing on a variety...

Connie Cleveland has been an adjunct instructor at MSUM since 1996, lecturing on a variety on Legal topics and subjects related to law. Connie has been a practicing attorney in North Dakota since 1989.

Alex Fogarty is a professor of Graphic & Interactive Design and current chair of the Schoo...

Alex Fogarty is a professor of Graphic & Interactive Design and current chair of the School of Media Arts & Design at MSUM. Alex has nearly 20 years of experience working in web, television, and print design and production. She started her career in visual arts in the early 1990's, working for startups in web and book production in New York. Shifting her focus to design for children’s television, Alex was a background and character designer for Nick Jr. programming from 1998 to 2010. Since beginning teaching in 2010, her focus has been design and interactive technology, integrating web, mobile, geospatial, and immersive media into her work. In 2016 she received the MSUM Excellence Award in both Service to Students, and Cultural Champion.

EDUCATION: Ph.D., Business Administration: Marketing, Temple University, USA MBA, Market...

EDUCATION: Ph.D., Business Administration: Marketing, Temple University, USA MBA, Marketing Emphasis, Pepperdine University, USA MSc, Marketing, Strategy and International Business, Konkuk University, Korea AWARDS & HONORS (Selected): • Best Paper Award at the 2021 Three Technology Innovation Associations’ Conference in South Korea (2021) • Honored as Top 10 Most Read Articles by the Journal of Global Scholars of Marketing Science (2019) • Best Paper Award in Culture, Identity, and Ethnicity Marketing Track, The Atlantic Marketing Association (2019) • Employee Excellence Award in Research & Creative Activity, MSUM (2019) • Student Organization Advisor of the Year Award with Beta Gamma Sigma, MSUM (2019) • Best Paper Award by Tourism Sciences Society of Korea, The Korea-America Hospitality & Tourism Educators Association (2019) • Junior Faculty Scholarship Award, The Midwest Academy of Management (2018) • Best Conference Paper Award, The Korea-America Hospitality & Tourism Educators Association (2018) • Advisory Board in Professional Science Master Program, KMAC (2016-2018) • Best Paper Award in Sports Marketing Track, The Atlantic Marketing Association (2017) • Google i-10 High Citation-Impact Award, The Journal of Global Scholars of Marketing Science (2016) COURSES TAUGHT AT MSUM: [Undergraduates] MGMT/ENTR 229 Start Your Own Business MKTG 270 Principles of Marketing MKTG 311 Marketing Management MKTG 421 Consumer Behavior MKTG 444 International Marketing MKTG 451 Marketing Research I: Theory and Statistics in Marketing MKTG 452 Marketing Research II: Actual Marketing Project and Consulting [Graduates] MBA 611 Marketing Management MBA 615 International Marketing MBA 695 Portfolio - MBA Thesis BRIEF BIO: Dr. Wooyang Kim’s experience is characterized as a business savoir-faire, encompassing a diverse set of experiences in both industry and academic fields globally. He is a member of Beta Gamma Sigma, an honor society for business schools worldwide, as well as of academic communities in marketing-related fields. As a practitioner, he has worked for companies as an analyst, consultant, instructor, and researcher. The companies have included Samsung, LG, and other Korean conglomerates as well as small & medium companies in both South Korea and the USA (e.g., CA, FL, MN, ND, NJ, NY, and PA). His main duties have included market & marketing analysis, behavioral analytics, brand & new product development, and employee education. He is also a certified mentor and subject expert at SCORE affiliated with Small Business Administration (SBA). As a scholar, his foci on research are consumer perception and decision process in the naturalistic given information underlying an ecological perspective (e.g., foraging behavior and heuristics), which represent an infusion of the Darwinian framework in behavioral ecology into marketing fields. Dr. Kim’s research interests cover three topic areas including consumer information foraging, consumer innovativeness and innovation diffusion, and healthcare service consumption, associated with cross-cultural socioeconomics and sociodemographics. His scholarly works have been awarded academic achievements and are found in academic journals, books, and conference proceedings, etc. He has served as a Vice President, editorial review board member and reviewer at the reputed journals as well as a member of the organizing committee at academic conferences. His expertise encompasses the following areas: behavioral theories and analytics, consumer decision process, cultural marketing, healthcare marketing, marketing strategy, and research methodology. At PSB in MSUM, Dr. Kim has been working with students. With his students, he made several academic publications at the conferences as well as completed the local business projects.

Atif is a PhD in Industrial Engineering from North Dakota State University. His research i...

Atif is a PhD in Industrial Engineering from North Dakota State University. His research interests are in sustainable optimization of renewable energy supply chains, stochastic programming, simulation modeling, and application of systems engineering concepts to healthcare operations.

Siwei holds a Ph.D. in Strategic Management and Entrepreneurship from Stevens Institute of...

Siwei holds a Ph.D. in Strategic Management and Entrepreneurship from Stevens Institute of Technology, an MS in Management Information System from New Jersey Institute of Technology, and a BS in Electric and Information Engineering from Beijing Information Science and Technology University. Siwei's research focuses on knowledge network, entrepreneurship education, and corporate innovation. JOURNALS: S Zhu, B Morkan, Z Yan (2022), "Young Geniuses versus Old Masters: Two Different Trajectories of Individual Knowledge Bases in the Innovation Process", Knowledge and Process Management, In Press S Zhu, G Serdar (2022), "Distance Makes the Heart Grow Fonder: Searching Combinatorial Potential Through Knowledge Network", International Journal of Innovation Management 26 (2), 2250017 S Zhu (2022), "Network Dynamic for Experimental Learning Cycle and Innovation Process: A Conceptual Model", Entrepreneurship Research Journal, In Press HMJ Bertels, M Mithani, S Zhu, PA Koen (2020), "Corporate champions of early-stage project proposals and the institutionalisation of organisational inertia", International Journal of Innovation Management 24 (03) CONFERENCE PROCEEDINGS: S Zhu (2022), A Network Dynamic of Experimental Learning Cycle for Early-Stage Project Success, Academy of Management Proceedings 2022 A Sanford, G Serdah, S Zhu (2022), A Cursory Overview of Business Ethics, Academy of Management Proceedings 2022 S Zhu, B Morkan(2021), Different Curvilinear Trajectories of Individual Knowledge Bases in the Innovation Process, Academy of Management Proceedings 2021, 13440 S Zhu, G Serdar(2021), Searching Combinatorial Potential through Knowledge Networks, Academy of Management Proceedings 2021, 13582 S Zhu (2021), Learning by Networking A Network Dynamic for Experimental Learning Cycle, Frontiers of Entrepreneurship Research 41 S Zhu, G Serdar, X Gao (2020), Distance Makes the Heart Grow Fonder: Searching Combinatorial Potential through Individual Knowledge Networks, Frontiers of Entrepreneurship Research 40 S Zhu (2018), Creating Innovators through Knowledge Networks: Theory and Evidence, Frontiers of Entrepreneurship Research 38 S Zhu (2017), Creating Prodigious Innovators through Knowledge Network, Academy of Management Proceeding 2017, 17403 S Zhu, H Bertels, P Koen, M Mithani (2015), What Helps and Hinders Corporate Entrepreneurs in Their Quest for Funding? Frontiers of Entrepreneurship Research 35 BOOKS: Zhipeng Yan, Yan Zhan, Siwei Zhu (2015), Maniacs, Swindlers and Fools: A Third Eye on Investments, Beijing: The Commercial Press COURSES: MBA 661 Corporate Entrepreneurship MBA 641 Human Resource Management MGMT 465 Entrepreneurial Thinking MGMT 260 Principle of Management MGMT 229 Start Your Own Business PROFESSIONAL SERVICE: Reviewer (Journal): R&D Management, Journal of Knowledge Management, Sustainability Reviewer (Conference): AOM, Babson, AMS