Wooyang Kim
PhD, MBA, MSc, BBA
Associate Professor
Paseka School of Business
EDUCATION:
Ph.D., Business Administration: Marketing, Templ...
EDUCATION:
Ph.D., Business Administration: Marketing, Temple University, USA
MBA, Marketing Emphasis, Pepperdine University, USA
MSc, Marketing, Strategy and International Business, Konkuk University, Korea
AWARDS & HONORS (Selected):
• Employee Excellence Award in Research & Creative Activity, MSUM (2019)
• Student Organization Advisor of the Year Award with Beta Gamma Sigma, MSUM (2019)
• Best Paper Award by Tourism Sciences Society of Korea, The Korea-America Hospitality & Tourism Educators Association (2019)
• Junior Faculty Scholarship Award, The Midwest Academy of Management (2018)
• Best Conference Paper Award, The Korea-America Hospitality & Tourism Educators Association (2018)
• Advisory Board in Professional Science Master Program, KMAC (2016-2018)
• Best Paper Award in Sports Marketing Track, The Atlantic Marketing Association (2017)
• Google i-10 High Citation-Impact Award, The Journal of Global Scholars of Marketing Science (2016)
TEACHING COURSES:
[Undergraduates]
MKTG 270 Principles of Marketing
MKTG 421 Consumer Behavior
MKTG 451 Marketing Research I: Theory and Statistics in Marketing
MKTG 452 Marketing Research II: Actual Marketing Project and Consulting
[Graduates]
MBA 611 Marketing Management
MBA 615 International Marketing
MBA 695 Portfolio - MBA Thesis
BIO:
Dr. Wooyang Kim’s experience is characterized as a business savoir-faire, encompassing a diverse set of experience in both industry and academic fields globally. He is a member of Beta Gamma Sigma, an honor society for business school worldwide, as well as of academic communities in marketing-related fields.
As a practitioner, he has worked for companies as an analyst, consultant, instructor, and researcher. The companies have included Samsung, LG, and among other global companies as well as small & medium companies in both Korea and the USA. His main duties have included market & marketing analysis, behavioral analytics, brand & new product development, and employee education. As a scholar, his foci on research are consumer perception and decision process in the naturalistic given information underlying an ecological perspective (e.g., foraging behavior and heuristics), which represent an infusion of the Darwinian framework in behavioral ecology into marketing fields.
Dr. Kim’s research interests cover three topic areas including consumer information foraging, consumer innovativeness and innovation diffusion, and healthcare service consumption, associated with cross-cultural socioeconomics and sociodemographics. His scholarly works have been awarded academic achievements and are found in academic journals, books, and conference proceedings, etc. He has served as an editorial board member and reviewer at the reputed journals and a member of the organizing committee at the academic conferences. His expertise encompasses the following areas: behavioral theories and analytics, consumer decision process, cultural marketing, healthcare marketing, and marketing research and strategy.
At PSB in MSUM, Dr. Kim has been working with students. With his students, he made several academic publications at the conferences as well as completed the local business projects.
CB 207D