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In order to protect MSUM’s reputation, it is important to have a strategic plan in place prior to creating a social media account representing a university department, office or affinity group. Doing so ensures we are all working toward the same goals, making the most of our teams’ often limited resources, avoiding duplicated efforts and, most importantly, representing our university in the best light in order to attract and retain students, employees, community partners and donors.
Using consistent email signatures for @mnstate.edu email accounts is an opportunity to create brand alignment while relaying relevant contact information. In addition, consistent and clear email signatures present a professional appearance for conducting business through email.
Before you create a profile representing MSUM on social media, it’s important to evaluate if doing so is the best way to reach your audience, and if you have the capacity and know-how to maintain the account.
MSUM’s digital sign advertising program is designed to promote on-campus activities, events and opportunities for university organizations and departments, including student organizations. We may also promote university-sponsored events and activities that are not being held on campus. We do not accept ads from off-campus organizations and businesses, and we do not use campus resources to promote non-university related events.
Information about the marketing store, including renting MSUM display signage, ordering MSUM branded products, ordering personalized MSUM products like business cards and name badges, printing items and ordering from the customized catalog.
Marketing has a variety of branded resources readily available. Tools and templates in the MSUM Marketing Store and below – such as Powerpoint templates, letterhead, Zoom backgrounds and digital sign templates – are intended to save you time and promote brand consistency across the college.
The Web Team maintains the MSUM website, manages and approves content updates. If you need to request a website or an update on one of your pages, email webteam@mnstate.edu.
Minnesota State University Moorhead considers its social accounts to be official communication channels between the university, our constituents and the general public.
Our students, faculty and alumni are doing amazing things with grit, heart and humility. Help us tell about the transforming MSUM experience by sharing Dragon Stories with your community and suggesting story ideas.