Public Relations Learning Opportunities

  • At MSUM, you’ll have numerous opportunities to practice what you’ve learned outside of the classroom. Collaborate with peers as part of a student-run public relations firm, attend student organization meetings to learn from industry professionals, or get your foot in the door with an internship at a local agency.


  • Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. PRSSA seeks to advance the public relations profession by nurturing generations of future professionals through meetings, networking and social events, agency tours, discussions and more. Though the focus is public relations and communications, all students are welcome to join.

    Positive Reactions is an on campus, student-run public relations firm that works for real clients and is affiliated with the MSUM PRSSA chapter.

    As a Public Relations major, you'll participate in the Bateman Case Study Competition during your final year at MSUM. It’s your opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign with your classmates. Past competition clients include Student Veterans of America, United Way Worldwide, Ford Motor Credit Company, and more.

    Although School of Communication & Journalism majors are not required to have an internship, it is highly recommended. Dozens of advertising and PR agencies and businesses in Fargo-Moorhead have realized internships can provide needed services for their company while giving beneficial experience to local college students, so there are multitudes to choose from. Recent students have interned with the following organizations among dozens of others:

    • Absolute Marketing Group
    • AdShark Marketing
    • Co-Schedule
    • DogIDs
    • Green Bay Packers
    • Minnesota Wild
    • Sundog
    • Trollwood Performing Arts School