The Customer Relationship Management (CRM) certificate teaches the student the Microsoft Dynamics CRM product, focusing on the sales and marketing modules. It teaches the students the fundamentals of project management and consulting skills. The certificate equips a student to work in the CRM industry as a consultant, account manager or sales person. It also adds to the students’ marketability or the industry professionals’ promotability because every industry, role, and career path benefits form having an employee who understands how to manage the customer loyalty and marketing process. At completion of the certificate, the students earns an MSUM issued Certificate, a Microsoft Student Certificate and qualifies to sit for the Microsoft CRM Sales and Marketing Industry Certification.
Project Leadership FundamentalsThe graduate will be able to describe the fundamentals of project team, project leadership, stakeholder and communication management, and the fundamentals of people management on a project.
Customer Relationship Management ConceptsThe graduate will be able to compare and contrast the basic concepts of customer relationship management and how these concepts manifest themselves into business strategy as well as each phase of the customer lifecycle.
Customer Relationship Management ToolsThe graduate will be able to apply sales, basic marketing, and data analysis techniques and tools in real-life situations using customer relationship management software.
Microsoft Dynamics CRM Application CertificationIf the graduate chooses, they can use the resources presented, provided, and practiced during this program to preapare and take the Microsoft Dynamics CRM Application exam.
Consulting FundamentalsThe graduate will be able to explain and apply both the theoretical and practical application of guiding a customer through buying decisions, requirements gathering, scope definition, and managing customer conflict.
Customer Relationship Management (CRM) Certificate Requirements