Custodian of Policy: VP for University Advancement
Relevant MSUM Policy: University Fundraising Policy
Effective Date: April 2017
Last Review: April 2017
Next Review: 2024
Fundraising Planning and Priority Setting
On an annual basis, the Foundation’s fundraising priorities will be formally established by the Foundation’s Strategic Planning Committee and reviewed and updated through a process coordinated by the VP for University Advancement and the MSUM Foundation Development staff, with communication and consultation with the academic colleges, nonacademic divisions and departments, and the Administration, with the support of the President.
Solicitation of Private Support
Once fundraising priorities have been established and approved through the process above, the responsible parties will undertake the solicitation of appropriate individual and corporate/foundation prospects. It is expected that the VP for University Advancement and the MSUM Foundation Development staff will be knowledgeable of all solicitation activity and communicate appropriate solicitation activity to University offices as appropriate. Those involved in fundraising will adhere to established policies, practices and procedures.
Three general levels of solicitation of individuals are recognized, with each having a defined approval process:
Leadership Solicitations - Solicitations of greatest size and significance to the University; include the following;
Major Gifts - Major gift solicitations are those that:
Annual GiftsAnnual gifts are defined as those that are less than $10,000 and are generally in response to a direct mail or phone solicitation, or are part of a personal annual fund solicitation program. Annual gifts may be unrestricted to the University or a college or department, or designated for particular projects or campaigns.
Campaign FundraisingFund-raising campaigns of $250,000+ will be coordinated and managed by the VP for University Advancement and the MSUM Foundation Development staff. These efforts include: capital fund drives, scholarship campaigns, fund-raising for specific projects, etc. These campaigns will be coordinated in line with University strategies and priorities, with consultation between the University administration, the VP for University Advancement and the MSUM Alumni Foundation Board of Directors.