• B.S. Degree in Public Relations

Mass Communications

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  • Public Relations

    The major in Public Relations balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in public relations, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 40 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 45 credits in the public relations program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the public relations profession. The goal of the public relations curriculum is to prepare a graduate for a career in the public relations profession. The learning outcomes are: to demonstrate an awareness and understanding of the principles of public relations; to demonstrate an awareness and understanding of the ethical standards of the public relations profession; to demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to public relations; to demonstrate entry level competency to research, create, write, design and produce public relations visual and verbal messaging, campaigns, and special events; to demonstrate an ability to work collaboratively as a member of a team; to demonstrate a competency to produce an public relations document that meets entry-level, industry standards; and to demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience involving advertising.

    B.S. Degree in Public Relations Requirements

    Minor

    The minor in Public Relations is designed to introduce students to public relations and develop one’s skills in verbal and visual storytelling. The minor in Public Relations is designed to achieve the following learning outcomes: to develop an awareness and understanding of the analytical process used to design a public relations response to defined situation; to demonstrate professional, entry-level proficiency in the composition of a public relations message designed to share information with a target public; to demonstrate an ability to work collaboratively with others on a public relations task; and to develop an awareness and understanding of the strategies and tactics used in public relations environment.

    Minor in Public Relations Requirements