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  • International Marketing Competition
  • School of Business

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  • Manitoba International Marketing Competition

    MSUM School of Business participates in the Manitoba International Marketing Competition (MIMC), through which business students from North America and around the world compete in a challenging business simulation. Each participating university has a team of four students and a faculty advisor. Students earn three credits for the one-semester commitment.

    The competition has three phases: the simulation, strategy statement and presentation. During the online simulation phase, which consists of 10 decision periods, competing teams submit a weekly decision to MIMC via its secure website. A strategy statement tests each team’s understanding of the business and its environment, and provides the base for the presentation, which takes place in Winnipeg, Canada, in January. Judges from the corporate and academic communities critique each team’s strategic goals, and students must defend their decisions and provide the rationale behind each decision. The top team from each industry proceeds to the finals.

    While in Winnipeg, students interact with peers from other countries and members of the business community. This rewarding experience increases students’ level of confidence interacting with peers and professionals.

    For more information, visit the MIMC website or please contact:
    Dr. Ruth Lumb
    Professor of Marketing
    School of Business
    (218) 477-4652
    lumb@mnstate.edu