School of Business

E-mail:  lumb@mnstate.edu

Office:  CB 207G

Phone:  218 477-4652

Education

 - PhD, 1996, Louisiana State University
 - MBA, 1982, Minnesota State University Moorhead, Moorhead, Minnesota
 - BS, 1978, Minnesota State University Moorhead, Moorhead, Minnesota

1.

Mktg 310

Principles of Marketing

2.

Mktg 311

Marketing Management

3.

Mktg 317

Services Marketing

4.

Mktg 421

Consumer Behavior

5.

Mktg 422

Marketing Research

6.

Mktg 442

Marketing Seminar

7.

Mktg 444

International Marketing

8.

BUS 490

China Business Trip

1.

Elston, F., Lumb, R. The perceived risk of Chinese stocks.  Indian Journal of Economics & Business, (March 2008 special edition) 1-17. (DB)

3.

Geib, P., Lumb, R. The Chinese market: Navigating for sustainable competitive advantage.  The International Trade Journal, Fall 2007, Volume XXI, No. 3, pp. 257-273. (DB)

4.

Lumb, R., Geib, P., Ethnocentric tendencies of Chinese consumers: Implications for Indian managers. Journal of St. Joseph's College of Business Administration, Vol. 2, (1) Bangalore, India. 2007 pp. 21-29. (CP)

5.

Lumb, R., Lall, V., Perception of the quality of products made in India by consumers from the United States:  a longitudinal analysis.  Indian Journal of Economics & Business special Edition, April, 2007 , pp. 47-60. (DB)

6.

Lumb, R. Perception of the quality of products made in the United States by consumers from Mongolia:  a longitudinal analysis. Journal of the International Society of Business Disciplines, 2006, Volume 3, No. 2, pp. 130-139. (DB)

1.

Elston, F., Lumb, R. The perceived risk of Chinese stocks: Justified or not? Published in Proceedings of Applied Business and Entrepreneurship Association International 2007 Annual Conference (DB)

2.

Lumb, R., Lixin, Y. Psychic distance:  A factor in tourists' overall impression of China?  Annual South Dakota International Business conference, Rapid City SD, Presented by Lumb, 2006 (DB)

3.

Lall, V., Lumb, R.. A data envelopment analysis (dea) approach for selecting customer relationship management (crm) systems.  BICABR Conference, presented by V. Lall, 2006 (DB)

4.

Lumb, R., Lall, V, Perception of the quality of products made in India by consumers from the United States:  a longitudinal analysis.  Applied Business and Entrepreneurship Association International Annual Conference, Kauai, Hawaii.  Received Best Paper in Session Designation.  Presented by Lumb, 2005 (DB)

5.

Lumb, R.  Perception of the quality of products made in the United States by consumers from Mongolia:  a longitudinal analysis.  International Society of Business Disciplines Semi-Annual Meeting, Las Vegas, NV, 2005. (DB)

1.

Invited presentation by Xi'an University of Science & Technology: "Globalization's Effect on Consumer Ethnocentric Tendencies: A Four Country Longitudinal Analysis"

2.

Talk About Teaching Program, September 2006-May 6, 2007 (LP)

3.

Attended Minnesota Upper Midwest Marketing Research Association Chapter Fall Conference, Minneapolis, MN, September 20, 2006

4.

Session Chair at 13^th Annual SD International Business Conference, Rapid City, SD, 2006

5.

Attended the MSUM Advising Workshop, 2005

6.

Panel Discussion:  I was a presenter for a book discussion on teaching based on Parker Palmer's book, The Courage to Teach:  Exploring the Inner Landscape of a Teacher's Life, 2004 (LP)

7.

SCORE:  I present 4-5 segments on marketing per year, 2004-present

8.

Fargo Housing & Redevelopment authority.  I present two marketing workshops each year for the Entrepreneurship for the Single Parents and Minorities Program, 2004-2007. (CP)

1.

"Consumer Ethnocentric Tendencies in China, India, Mongolia and United States:  A Longitudinal Analysis" accepted for presentation at Indian Journal of Economics & Business International Conference to be held December 2009 in New Delhi, India.

2.

Lumb, R. Chinese consumers' perception of Mongolia, India, and the United States:  marketing implications.  Presented at International Society of Business Disciplines Semi-Annual Meeting, Spring 2007 (DB)

1.

Lumb, R. & Geib, P.  "Chinese Ethnocentric Tendencies: A Longitudinal Analysis" submitted to Journal of Asia-Pacific Business, April 2009.

2.

Lixin, Y, Lumb R. (2008).  On deep ecotourism exploitation.  Submitted to Journal of EcoTourism 3-2008.  Under 1^st revision.

1.

Lumb, F., Geib, P. Personal values of Chinese consumers: Implications for strategic planning. To be submitted to Journal of Asia Pacific Marketing.

2.

Lumb, R., Geib, P. A comparison of ethnocentric tendencies of citizens from China and India. To be submitted to Journal of International Business Studies.

3.

Lumb, Ruth, Does international education equate to a change in values?  The Ghanaian Perspective

4.

Lumb, Ruth, The Mongolian perspective:  a longitudinal analysis

5.

Geib, P., Lumb, R., China today – opportunities and challenges for managers.

6.

Lumb, R., Lixin, Y., Multinational tourists in China:  a comparison of perceptions and personal values.

7.

Lumb, Ruth, World view:  fact or fiction?

8.

Lumb, Ruth, Globalization:  opportunities and challenges, a Delphi study.

1.

Completed training for teaching online.

1.

The Village Family Service Center, Board of Directors, Personnel Committee, & Program Committee

2.

Soroptomist International, Serve on Ways and Means Committee

3.

SCORE (Service Corps of Retired Executives):  I present 4-5 segments on marketing per year, 2002-present

4.

Fargo Housing & Redevelopment authority.  I present two marketing workshops each year for the entrepreneurship for the Single Parents & Minorities Program, 2002-present

1.

American Marketing Association

2.

Minnesota Chapter of American Marketing Association

3.

Reviewer for International Trade Journal

4.

Reviewer for Journal of International Society of Business Disciplines

1.

2.

Program Evaluator for a chemical health information and prevention grant program under Department of Human Resources, Chemical Health Division, State of Minnesota 2002-2007.

Consultant for Strawberry Frog Agency, NYC, 2008-   (International Feasibility Project)

1.

Co-Chair School of Business Search Committee-Marketing 2008

2.

School of Business Search Committee-Management 2008

3.

School of Business student exchange feasibility trip to Taiwan and China-2008

4.

Chair of Asian Studies subcommittee for International Women's Day, 2006-2007

5.

High School Advisory Boards Task Force, 2006-2007

6.

Coordinator for MSUM School of Business & Chinese University future faculty/student exchange

7.

Member Steering Committee for proposed interdisciplinary course, Civilization & Migration.

8.

School of Business Search Committee – Marketing 2006

9.

Faculty Coordinator/advisor, China Business Trip, MSUM, 2005, 2006

10.

Mass Communications Search Committee Outside Member 2005

11.

School of Business Search Committee – Management 2005

12.

School of Business Curriculum & Assessment Committee

13.

Judge for student competition in Mass Communications Department 2005

14.

Committee member for Pearce scholarship, 2005

15.

Faculty advisor to students presenting at Student Academic Conference, 1 student group 2004; 2 student groups, 2005

16.

Expanding Your Horizons Conference 2005, presented 2 workshops

17.

Faculty for independent study students

18.

Member Asian Studies Committee, 2004-present

19.

Member Academic Appeals committee, 2004-present

20.

Advisor to students of the School of Business, MSUM, 2004-present

21.

Faculty co-advisor, Pi Sigma Epsilon (PSE), 2004

22.

Faculty co-advisor, Delta Mu Delta (DMD), 2004-present

23

.

Faculty Advisor, Manitoba International Marketing Competition (MIMC) 2004-present

1.

Best paper in session recognition for paper presented at Applied Business and Entrepreneurship Association International Conference in November 2007

2.

 Best paper in session recognition for paper presented at Applied Business and Entrepreneurship Association International Conference in November 2005