Anthony Lowrie,
Associate Professor of Marketing
E-mail: lowrie@mnstate.edu Education: - PhD (marketing) 2005, Judge Business School, University of Cambridge, England - MBA Oxford Brookes University, Oxford, England - MA Trinity College, Dublin, Ireland - BA (Hons), Trinity College, Dublin, Ireland - DipM (Diploma in Marketing) Chartered Institute of Marketing, England - Dip. English, Ruskin College, Oxford, England
Office: CB 204F
Phone: 218.477.4068
Courses Taught Spring 2004-Fall 2009
1. |
Mktg 310 |
Principles of Marketing |
2. |
Mktg 421 |
Consumer Behavior |
3. |
Mktg 422 |
Marketing Research |
Intellectual Contributions in the previous five years (January 2004 through September 2009).
Peer-reviewed journals:
1. |
The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine, International Journal of Educational Management, 2008, 22(4): 352-364 (DB) |
2. |
Branding higher education: Logics of equivalence and difference in developing university identity, Journal of Business Research, 2007, 60(9): 990-999. (DB) |
3. |
Marketing higher education: The relevance of promotion and the promotion of relevance, (with Hugh Willmott) Social Epistemology, Vol. 20, No. 3, July-September 2006, pp. 221-240 (DB) |
4. |
Developing and managing research networks: A key to enhancing scholarly standing, (with Phil McKnight) European Management Journal, 22(4) August 2004: 345-360 (DB) |
Other Peer-reviewed publications (excluding proceedings):
Proceedings:
1. |
The co-creation and co-destruction of value through language: An analysis of university service provision to industry within shifting paradigms, Academy of Marketing Science Annual Conference, Vancouver, May 28-31, 2008. (DB) |
2. |
The production and consumption of value: A linguistic analysis of university provision, Critical Management Studies Conference in Manchester, UK, July 2007 (DB) |
3. |
Branding higher education: Logics of equivalence and difference in developing university identity, Academy of Marketing (SIG on marketing higher education), 3-5 January 2006, Intercollege, Cyprus (DB) |
4. |
Marketing higher education: The promotion of relevance and the relevance of promotion, 4th International Critical Management Conference, Cambridge, 2005 (DB) |
5. |
The rise of the marketing machine: The growth of AACSB international on higher education, Marketing of Higher Education SIG in Hungary 4-6 April, 2007 (DB) |
Presentations:
Non-peer-reviewed publications:
Submissions:
In progress:
1. |
The Concrete Fix: The Lacanian approach toward the object as a critical approach to consumer behavior (with Mike Saren of Leicester Business School, Leicester University, United Kingdom). Draft paper complete. |
2. |
Service encounters in higher education: Investigating the influence of the characteristics of professors on the satisfaction and dissatisfaction of students (with Thorsten Gruber of Manchester Business School, Manchester University). Data collected and preliminary analysis conducted. |
3. |
Review article on the implications of the psychoanalytical and philosophical theories of Jacques Lacan for consumer behavior. On-going. |
Continuing Education
Year |
Title of CPE |
Dates attended |
Number of hours |
2009 |
Introduction to SPSS (Statistical Package for Social Sciences), web based training Intermediate SPSS, web based training Survey Analysis using SPSS, Washington DC AMA Marketing Workshop: Introduction to Marketing Strategy, Newport Beach, CA AMA Marketing Workshop: Marketing from the Inside Out: Engaging Employees for Strategic Advantage, Newport Beach, CA AMA Marketing Workshop: Brand Measurement: It's Purpose, Potential and New Approaches, Newport Beach, CA AMA Marketing Workshop: Building Loyalty Programs: The Best Tools, Techniques and Practices, Newport Beach, CA AMA Marketing Workshop: Creating a Voice of the Customer Process that Integrates All Customer Touchpoints, Newport Beach, CA AMA Marketing Workshop: Competitive Affairs: Finding and Using Competitor Information to Improve Marketing and Increase Sales Revenue, Newport Beach, CA AMA Marketing Workshop: Simulations: Testing Marketing and Media Tactics through Agent-Based Modeling, Newport Beach, CA AMA Marketing Workshop: Measuring and Managing Customer Loyalty, Newport Beach, CA |
February March March March March March March March March |
|
2008 |
AMA Training Series, Conjoint Analysis and Discrete Choice Modeling, Chicago |
February |
|
2007 |
Applied Research Methods: Market Segmentation, Chicago Applied Research Methods: Introduction to Tree-Based Segmentation, AMA, Chicago Applied Research Methods: Statistics for Marketing Research, AMA, Chicago Applied Research Methods: Survey-Based Approaches to Pricing Research, AMA, Chicago Applied Research Methods: Linear Regression: A User's Guide with Application Examples, AMA, Chicago Applied Research Methods: Introduction to Multivariate Analysis, AMA, Chicago |
Spring Spring Spring Spring Spring Spring |
Service and Outreach Activities.
Ad hoc Reviewing:
1. |
Journal of Business Research |
2. |
Journal of the Academy of Marketing Science |
3. |
International Journal of Educational Management |
4. |
Consumer Culture and Theory Conference (2007) |
5. |
AMA Educators' Conference (2007) |
6. |
Group and Organization Management |
7. |
Organizational Studies |
8. |
Academy of Marketing Science conference (2008) |
9. |
Organization |
10. |
Review/evaluation of master thesis considered for distinction by the Midwestern Association of Graduate Studies. |
Community Service/Outreach:
1. |
MSUM and Concordia Student Accommodation and Market Feasibility Study for building and realtor consortium. |
Professional Organizations Activities (include all memberships):
1. |
Editorial role commitment: Co-guest editor (2012) Journal of Marketing Management special edition on marketing higher education. Accepted. |
2. |
Editorial role commitment: Co-guest editor (2010) Journal of Marketing for Higher Education special edition. Accepted. |
3. |
Conference role commitment: Co-chair of the Academy of Management SIG (Special Interest Group) for the International Conference on Marketing Higher Education (ICHEM) 2009 |
4. |
Editorial role commitment: Co-guest editor (2009) International Journal of Public Sector Management (2009) special edition on marketing higher education. Accepted. |
5. |
Conference role commitment: Co-chair of the Academy of Management SIG (Special Interest Group) for the International Conference on Marketing Higher Education (ICHEM) 2009 |
6. |
Member of the American Marketing Association |
7. |
Member of the Academy of Marketing (United Kingdom) |
8. |
Member of the Academy of Marketing Science |
University/School Service:
1. |
School of Business Scholarly Achievement Committee |
2. |
Operations Management Search Committee |
3. |
Brain Trust: advising the MSUM president of marketing strategy. |
4. |
MSUM: Choice criteria and slogan perception research and report. |
Honors and Recognitions:
1. |
ESRC (Economic and Social Research Council, United Kingdom) Post Doctoral Fellowship 2006 |