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  • B.S. Degree in Business Administration with Emphasis in Marketing
  • School of Business

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  • Fall 2013 Undergraduate Catalog - Official

    B.S. Degree in Business Administration - Marketing Emphasis (120 Credits)

    Core Requirements

    Business Policy and Strategy should be taken after all core requirements are complete.

    ACCT 230 Principles of Accounting I (3)
    ACCT 231 Principles of Accounting II (3)
    ACCT 304 Legal Environment of Business (3)
    BUS 498 Business Policy and Strategy (3)
    FINC 340 Financial Management (3)
    MGMT 360 Principles of Management (3)
    MGMT 370 Management Information Systems (3)
    MGMT 380 Operations Management (3)
    MKTG 310 Principles of Marketing (3)


    Requirements

    (18 Credits)

    Students must take both MKTG courses listed and choose one FINC and one MGMT course from the list below. In addition, students must choose one quantitative course; select from (MKTG 419 or MKTG 422) and also must take one international course (MKTG 444).

    FINC 325 Financial Institutions and Markets (3) or
    FINC 360 Principles of Investment (3)
    MGMT 433 Business Intelligence Using Data Mining (3) or
    MGMT 451 Organizational Behavior (3) or
    MGMT 465 Entrepreneurship (3)
    MKTG 311 Marketing Management (3)
    MKTG 421 Consumer Behavior (3)


    Restricted Electives

    Students must select one course from the list below. Students may not use more than three credits from MKTG 469 and MKTG 497 to satisfy this section. Students must select one business elective that is not a MKTG course at the 300 or 400 level. Students may not use MKTG 419 or MKTG 422 if used as the quantitative course nor MKTG 433 or MKTG 465 if used for the Management requirement.

    MKTG 317 Services Marketing (3)
    MKTG 330 Personal Selling (3)
    MKTG 335 Retail Management (3)
    MKTG 419 Supply Chain Management (3)
    MKTG 422 Marketing Research (3)
    MKTG 423 Marketing Communications (3)
    MKTG 442 Marketing Seminar (3)
    MKTG 465 Entrepreneurship (3)
    MKTG 469 Internship (1-12)
    MKTG 497 Problems in Marketing (1-3)


    Related Requirements

    (27 Credits)

    In addition to the courses listed below, students must take one Global Course and one Human Diversity course. This requirement can be met by taking one course in LASC 7 and one course in LASC 8. PHIL 312 is the writing-intensive course for this major. Students may substitute CSIS 103 and CSIS 104A for CSIS 104.

    CMST 100 Speech Communication (3)
    CSIS 104 Spreadsheet and Database Applications (3)
    ECON 202 Principles of Economics I: Micro (3)
    ECON 204 Principles of Economics II: Macro (3)
    MATH 229 Topics in Calculus (3) or
    MATH 227 Survey of Differential Calculus with Algebra (4)
    MATH 234 Introduction to Probability and Statistics (3)
    PHIL 312 Business Ethics (3)
    PSY 113 General Psychology (3) or
    SOC 110 Introduction to Sociology (3)
    ENGL 387 Technical Report Writing (4) or
    CMST 301 Business and Professional Communication (3)