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Presidential Inauguration
About the President
MSUM
Mission Statement
MSUM Identity
Points of Pride
A Special Place
Legislative Activity
Dille Fund for Excellence
Strategic Planning
and Budgeting
President's Remarks & Updates
Institutional Key Performance Indicators
Vision Task Force
University Reaccreditation 2007
Resources
Office
Staff
President's
Cabinet
Contact the
President
Home
MSU Moorhead
Office of the President
203 Owens Hall
1104 Seventh Ave. S.
Moorhead, MN 56563
(218) 477-2243
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Strategic Plan
Annual Report
October 11, 2010
Initiative 1
Offer competitive, high quality, rigorous academic programs and services
that provide students the versatility to shape a changing world and
support the state and regional economies.
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Action Plan |
Outcomes |
| A |
Continue
the focus on discussion of student
learning expectations, assessment of
student learning outcomes and
competencies, and resultant program
improvements. Communicate these results
across the University and to the
community. |
- The Student Learning
Outcomes Assessment
Committee will continue
providing peer reviews
of department and
program assessment of
student learning. Its
website will be updated
to show the history of
department/program
assessment activities
and resultant learning
improvements based on
assessment data.
- MSUM will administer
the ETS Proficiency
Profile assessment to
its first year and
senior students, as part
of the Voluntary System
of Accountability.
- Assessment of
university-wide general
education assessments
will continue. Last
year's data from the
writing intensive course
assessment will be
reviewed, communicated,
and acted upon.
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| B |
Continue
work on specialized program
accreditation as applicable. |
- The School of
Business received
prestigious
accreditation from the
American Association of
Colleges and Schools of
Business.
- The Construction
Management program
received
reaccreditation.
- Two faculty members
are involved at the
national level (American
Society of Biochemistry
and NSF) within
biochemistry and
molecular biology
education to establish
foundational concepts
and skills for the
discipline and to
promote student-centered
teaching approaches and
training for the
workforce. This ultimate
goal will be to lead to
the first accreditation
program for
undergraduate
biochemistry programs,
which will likely be
piloted at MSUM.
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| C |
Achieve
accreditation from the Higher Learning
Commission for online offering. |
- We decided to
postpone the site visit
until the next academic
year in order to assure
the highest level of
preparedness.
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| D |
Increase
the number of online and hybrid courses. |
- In 2010, we offered
254 hybrid and online
courses compared to 182
in 2009 for a 40%
increase. Of this
increase 31% was in Fall
and Spring courses, and
67% was in Summer
courses.
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| E |
Continue
the strong focus on and support for
faculty mentoring and engaged learning
(e.g., student academic research
conference, student participation in
regional and national competitions). |
- Over 500
undergraduate students
presented their work at
the annual Student
Academic Research
conference.
- MSUM students
received a regional Emmy
from the Upper Midwest
Chapter of the National
Academy of Television
Arts & Sciences on
September 25 for the
television documentary
titled Inspired by
Nature, produced by the
Fall 2009 Broadcast
Documentary Class and
broadcast on Prairie
Public Television. This
is the fourth year in a
row that MSUM students
have received an Emmy
award.
- MSUM students had
one national winner and
five finalists in the
Society of Professional
Journalists 2008 Mark of
Excellence Awards,
recognizing collegiate
work published or
broadcasted during 2008.
This year, student
journalists submitted
more than 3,600 entries
in 39 categories. Only
three other schools
received more awards
than MSUM, including
Arizona State
University, 10;
University of Maryland,
7; University of North
Carolina-Chapel Hill, 7;
and MSUM with 6.
National winners and
finalists were
previously recognized by
receiving first place in
one of the SPJ’s 12
regional competitions.
- Two book cover
designs created by
Graphic Design students
for New Rivers Press
were selected winners in
the 2010 American
Inhouse Design Awards by
Graphic Design USA. Only
15% of the 4,000 entries
were recognized with
awards of excellence.
- Students from
Construction Management
placed third in the
Commercial division of
their regional
competition, ahead of
NDSU, Kansas State,
MSU-Mankato, and 4 other
universities.
- Film Studies
students presented their
work at a number of
regional festivals and
conferences, including
the South Dakota Film
Festival and the Fargo
Film Festival.
- Theatre Arts
students won numerous
awards at the regional
Kennedy Center American
College Theatre Festival
and two students won
awards at the national
festival in Washington,
DC in April.
- Six History students
presented papers at the
Phi Alpha Theta
conference at the
University of South
Dakota last spring. One
student won the medieval
prize for her paper.
- Three Philosophy
students presented
papers at the 2010
Minnesota Philosophical
Undergraduate Student
Conference at St. John's
University.
- Three English
students presented
papers at the Northern
Plains Conference on
Early British Literature
last spring at the
University of Mary.
- Two Art & Design
students won national
awards for their book
covers for the New
Rivers Press.
- MSUM students from
three departments won 18
of the 29 Student ADDY
awards from the American
Advertising Federation
of North Dakota.
- 3 students won $400
travel awards at a
regional undergraduate
Biochemistry and
Molecular Biology
meeting (co-organized by
MSUM, NDSU and
Concordia) to attend a
national American
Chemical Society or
American Society for
Biochemistry and
Molecular Biology
Meeting.
- 4 students presented
at the national American
Society for Biochemistry
and Molecular Biology
meeting.
- 1 student presented
at the national
Developmental Biology
meeting.
- A Biology major with
a Psychology minor won
the prestigious National
Collegiate Athletic
Association Postgraduate
Scholarship. She
maintained a 4.0 GPA and
was a letter-winner
volleyball player. She
was accepted into
Pacific University
College of Optometry.
- The American
Chemical Society (ACS)
student chapter at MSU
Moorhead was selected to
receive an Honorable
Mention Award for its
activities conducted
during the 2008-2009
academic year.
- 60% of the 2010
Economics graduating
class has been accepted
to post-graduate
programs across the U.S.
including those at
Purdue University,
University of Illinois,
Claremont Graduate
School, University of
Utah and William
Mitchell Law School.
- The Model UN Team
made a strong showing at
the 34th Arrowhead Model
United Nations
Conference in River
Falls WI April 15th-18th
and 8 students received
best delegate awards.
- 4 Economics majors
and a faculty member
attended the 2010
Eastern Economic
Association Annual
Conference in
Philadelphia PA. Two
students presented their
research.
- A 2010 Political
Science graduate,
received a $5,000
Federal Public Service
Fellowship from the
Timothy J. Penny Program
for Minnesota State
College and University
students participating
in public service
internships and for
those committed to
community service. The
student worked with N.D.
Senator Kent Conrad in
Washington DC.
- Political Science
graduates went on this
year to: Harvard Law
School , University of
Minnesota Law School (2
students), Creighton
University Law School,
St. Thomas College Law
School, Univ. of
California Riverside,
Political Science PhD
program, University of
Georgia Political
Science Master’s
Program, University of
Georgia International
Studies Master’s
Program.
- Students from
Psychology presented at
the annual Red River
Valley Psychology
conference.
- Four students from
Sociology presented at a
national meeting in
their discipline.
- MSUM teacher
candidates have been
volunteering at White
Earth Circle of Life
K-12 tribal school for
the 2009 - 2010 school
year. Students and their
faculty have taken a
leadership role in the
development of a
partnership whereby
students and faculty
have been able to work
with children in grades
one through four in
math, reading, and
creative writing. The
classroom teachers have
used this time away from
the classroom for
collaboration,
assessment, and planning
a guided reading
resource center. Teacher
candidates will present
on this project as an
outreach and information
poster session at the
2010 MSUM Academic
Conference.
- Fourth year students
in education traveled to
Detroit Lakes, Madison
Elementary School in
Fargo, and the Spring
Prairie Hutterite Colony
to teach integrated
lessons to area
elementary students for
five Wednesdays each
semester.
- Community Health and
Nursing students
collaboratively worked
together to promote,
educate and provide
immunizations for the
MSUM Seasonal Influenza
Immunization and H1N1
clinics on campus. More
than 800 MSUM students
were immunized for
Seasonal Influenza and
H1N1.
- Four Speech Language
Pathology students had
their graduate projects
accepted for
presentation at the
November 2009 ASHA
Convention in New
Orleans, LA.
Presentation topics
included voice,
stuttering and
augmentative
communication.
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| F |
Develop
a sustainability major or concentration. |
- A sustainability
concentration is under
development and should
go to through review
this Fall.
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Initiative 2
Increase enrollment and student success, including underrepresented
students. The number of enrolled students should reach 8,000 within the
next five years with continued improvements in student success
indicators.
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Action Plan |
Outcomes |
| A |
Increase
enrollment and related tuition revenue
by 6% by Fall 2011 from the base of Fall
2008 through a combination of increased
new freshmen, increased transfers, and
improved retention. |
On this
one, we can report good news and bad
news.
- Right now, our FTE, which determines to
large extent tuition revenue, is
relatively stable and 1.3% above 2008.
We did not expect a large increase this
year due to the presence of two
unusually low freshmen classes (06 and
09) in the pipeline. Each low class
contributes to lower numbers of
returning students for at least 5 years.
- However, we have just had our largest
class of new entering freshmen (NEF;
1238) since Fall 2004. We expect our
continued emphasis on NEF as well as
increased transfer emphasis to enable
achievement of our Fall 2011 enrollment
targets.
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| B |
Develop
a plan to improve graduation rates (4,
5, and 6 year) across colleges. |
- In addition to
increased attention to
graduation and retention
rates in the colleges,
we now have a joint
administration and IFO
task force on graduation
and retention rate
improvement.
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| C |
Increase
recruitment and retention of
underrepresented students. |
- From Fall 2008 to
Fall 2009, overall
enrollment of
underrepresented
students increased from
659 to 743 for a total
increase of 13%.
However, overall year to
year retention for these
students decreased from
68% to 66%.
- MSUM held its first
Summer Bridge program
for underrepresented
students. Eighteen
students completed the
program and 16 are
currently enrolled at
MSUM. The program's
components included
several retention
interventions such as
faculty mentoring,
community building, and
study skills.
- The Office of
Multicultural Affairs
has initiated an
academic success program
to address retention in
which student
participants are
required to frequently
meet with faculty,
participate in social
activities and address
financial and social
issues with staff.
- A full-time
diversity recruiter is
on board and under the
supervision of the
admissions office. This
recruiter will focus on
all underrepresented
students, paying
particular attention to
American Indians and
Latinos.
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| D |
Promote
the benefit of the new tuition and fee
structure through proactive advising and
selective course development. |
- Preliminary review
of data last year showed
an increase in the
average credit load of
freshmen and sophomores.
|
| E |
Increase
the number of living and learning
communities and the number of students
participating in such communities. |
- Last academic year,
we continued the
existing honors living
learning community and
offered four more,
serving a total of 147
students. This year,
including Honors, we are
offering 10 living
learning communities and
one learning community
to a total of 270
students.
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| F |
Consult
with students and work towards
implementation of the Residential Life
Master Plan to renew our facilities and
support recruitment and retention. |
- The implementation
of the Residence Life
Master plan is moving
forward. Grantham Hall
was renovated over the
summer, and the Dahl
Hall renovation is in
the design stage with
Phase One beginning in
summer of 2011.
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| G |
Build
MSUM's market position, identity and
brand to leverage its competitive
strength. |
- We have completed
brand research with
STAMATS and work on our
visual identity with
Larsen Design. After
campus input, we will
launch our new visual
identity in Spring along
with a new look for our
website.
- In addition, working
with Noel Levitz and
Royall we have begun to
recapture admissions
market share in
Fargo/Moorhead and the
Twin Cities as well as
to develop new markets.
|
| H |
Continue
to build strong Athletics programs that
promote recruitment and retention as
well as positive student and community
engagement. |
- This past summer,
Athletics held a summit
with campus leaders and
key alumni. The result
was a strategic plan
that is now in the
implementation stage and
involves plans to
improve the quality of
our current programs and
increase the engagement
of our alumni in
scholarships.
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Initiative 3
Strengthen our relationships with key stakeholders, including alumni,
other donors, neighborhood groups, and the business community.
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Action Plan |
Outcomes |
| A |
Continue
positive visibility in local community
and expand to surrounding areas. |
- We have continued to
have good visibility and
press locally. However,
it has not extended very
far beyond the immediate
area, with the exception
of the excellent work of
Admissions in the Twin
Cities and Suburbs.
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| B |
Develop
programs to engage new alumni and
increase regional and programmatic
alumni groups. |
- This year, we
established a Millennial
Alumni Group to better
engage recent graduates.
They are already
communicating regularly
and having events both
in the local area and in
the Twin Cities.
- We are in the
process of developing a
Twin Cities Regional
Advisory Group to
complement the FM Area
Regional Advisory Group.
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| C |
Develop
student/alumni mentorship and internship
opportunities. |
- A new student
mentorship program is
being piloted through
the Academic Resource
Office. Students are
paired with faculty,
staff, and
administrators with
expectations for
periodic contact to
occur during the year to
assist with opportunity
identification,
engagement, and problem
solving.
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| D |
Continue
development of Homecoming as a campus
wide event to celebrate and support the
university. |
- Working together,
the Office of Student
Activities, Athletics,
the Alumni Foundation,
and Marketing increased
participation of
administration, faculty,
staff, students and
alumni in the planning
and execution of
homecoming week.
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| E |
Increase
the frequency, quality, and relevance of
alumni communication, including special
group updates. |
- The Alumni
Foundation has created
new templates for all
written communication to
alumni and friends. The
written communication
plan also includes new
formats for the monthly
e-news, the biannual
Alum News magazine,
department newsletters
and all other written
communication to
prospects and donors.
- In addition, the
Foundation has
established measurable
goals established for
the number of times we
communicate with the
alumni and the number of
times they respond to
electronic mailings.
- Using an email
tracker firm, they have
increased the number of
usable emails from
17,000 to 28,000.
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| F |
Increase
the number of donors by 5% over the
baseline of FY08. |
- The goal was to
increase the number of
donors by 5% from the
year 2008, or from 7104
to 7459. The Foundation
phonathon callers,
increased the number of
donors to the Dragon
fire walk, added two
written appeals this
year to donors who have
not participated before,
and increased the number
of events three fold.
- Over 1000 first time
donors responded to
these appeals, but in
spite of the new
strategies, the total
donors decreased to
around 6000. We will
need to look at other
strategies but market
improvement will help
and perhaps the new
strategies take time to
really work. We are
currently reviewing
strategies to see what
we need to do
differently.
|
| G |
Increase
the amount of money for scholarships by
10% over the FY08 baseline. |
- The Foundation
raised more money this
past year for
scholarships than ever
before, bringing in
$1,058,024 in Endowed
and $369,902 for annual
scholarships. This will
be very good for the
future as it built the
endowment very nicely.
- However, they were
only able to pay out 2%
of the endowed funds
last year due to the
loss in the market.
Therefore, the
Foundation paid out
$546, 816 in total
scholarships from the
Foundation.
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| H |
Engage
surrounding neighborhoods and community
in the campus facility master planning
process |
- The campus master
plan has been completed
and included several
meetings with
neighborhood leaders as
well as open community
meetings.
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Initiative 4
Continue to develop infrastructures that are sustainable through
difficult economic times as well as consistent with the caring community
that is MSUM.
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Action Plan |
Outcomes |
| A |
Decrease
base budget personnel costs by $1M
through
- stronger fiscal controls on hiring
that directly restrict expenditures to
levels consistent with current and
predicted revenue.
- early separation incentives coupled
with replacement at a lower salary level
and/or unit reorganization for
efficiencies, which would be marked by
fewer overall FTE and/or lower paid
positions.
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We do
not have a structural deficit, and we
are on track to have a balanced budget
for FY 2012, hopefully without layoffs.
Our approach has been three fold:
- We tightened fiscal controls with much
closer control over all hiring. In
addition, we used more conservative
assumptions in the budget planning
process.
- We decreased base budget through
hiring restrictions, early separation
incentives, reorganizations, and energy
refits. We gave 27 BESIs and 10 enhanced
contractual ESIs since Spring 09. The
total net base decrease at this time is
approximately $1M.
- Energy costs decreased by $395,000 or
17% since the last fiscal year.
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| B |
Increase
revenues through increased effort and
accountability in marketing, enrollment
management, fundraising, and residential
life with special attention to
increasing new first time freshmen and
new donors. |
- As
noted earlier, we have increase revenues
from the Foundation.
- Enrollment has increased 1.3% above
2008. With the large freshman class of
2010 and increased attention to
transfers, we hope to meet our 2012
enrollment increase goal.
- We have an increase of 9% in students
living on campus this year over last.
- Summer session net revenue was $1.39M,
as compared with $1.25M in 2009 and .79M
in 2008.
|
| C |
Continue
focus on efficiency of expenditures
(e.g., department cost recovery ratios)
and operating budgets. |
Two key
committees help us to address efficiency
of expenditures.
- The Academic Affairs Budget Advisory
Committee (AABAC) is advisory to the
president and VP and includes deans and
IFO representatives. On an annual basis,
the AABAC reviews departmental and
programmatic cost recovery ratios. Those
programs with lower ratios are required
to demonstrate improvement or face
possible cuts. In addition, cost
recovery ratios will be one of the
factors considered in the prioritization
of requests for resource allocation when
funds become available. In this second
Spring of AABAC meetings, we were
heartened to see significant
improvements from a number of
departments that previously had low cost
recovery ratios.
- On the non-instructional side, we
instituted a Non-Instructional Budget
Advisory Committee (NIBAC) with VP and
union representation. Like AABAC, this
committee advises the VP and the
president. All requests for permanent
support and administrative positions are
presented to this committee for review
and prioritization. A critical
consideration in discussing positions is
whether or not the unit has reorganized
to address potential economies of scale.
For example, support positions now
support more than one office.
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| D |
Continue
to improve the quality and profitability
of the summer session. |
- With
the assistance of the summer session
committee, summer session continues to
improve. As noted earlier, net revenues
have increased.
|
| E |
Increase
the reserves in order to assure a more
stable operating environment during this
time of economic uncertainty. |
- We
have not yet increased the institutional
reserves. Rather, we are holding
carryover funds for possible board early
separation incentives to reduce base
costs as well renovations to increase
efficiency and customer service through
collocation.
|
| F |
Continue
to coordinate and improve the technology
and communications infrastructures. |
- We
have incorporated a bi-annual test plan
for the campus generator – testing the
power supply to the campus data center
to prepare for emergency power outages.
- We have implemented a Virtual Server
farm which has reduced our cost on
purchasing server hardware. It has also
allowed us to operate in a high
availability mode for our most critical
services.
- The IT unit has implemented a Master
Project List on which has all of our IT
projects.
- We have successfully implemented the
Image Now Document Imaging System in
Records, Financial Aid, and Admissions.
We will now move to the Business Office
and HR this coming year.
- We are 90% complete with our Active
Directory Installation.
|
| G |
In
non-instructional areas, continue to
examine potential for collaborations,
collocations, or reorganizations in
order to promote efficiencies and
achievement of key goals. In addition,
use quality improvement tools to involve
and empower employees in the effort to
continually improve work processes. |
- We are
in the process of co-locating a number
of academic support offices at the Flora
Frick crossroads. Already, this has
enabled sharing of an office manager by
the Deans of the Graduate School and
University College.
- LEAN projects have been completed in
printing, in the readmissions process,
and with the directory.
|
| H |
Develop
assessment plans for all
non-instructional units. |
- Although we have made some progress in
Student Affairs, work still needs to be
done in Finance and Administration.
|
| I |
Develop
and implement a new campus facilities
master plan that positions the campus
for future growth and sustainability.
|
|
| J |
Continue
to engage students, faculty, and staff
in campus sustainability efforts. |
- Dennis
Jacobs is assisting the campus in
coordinating sustainability efforts.
- Student participation and engagement
continued with the Sustainable Campus
Committee to create opportunities for
developing “green” initiatives
throughout campus. Examples include
installation of many new campus bicycle
racks, improving residence hall
recycling programs, holding competitions
for energy efficient designs for campus.
- We continue to participate in the
State of MN B3 Benchmarking Program
through reporting of energy use and
continuous improvement in campus'
efficient use of energy resources.
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