B. S. Degree in Mass Communications - Emphasis in Integrated Advertising and Public Relations (120 Credits)

Core Requirements

MC 100 Introduction to Mass Communications (3)

MC 210 Media Writing (3)

MC 220 Desktop Publishing (3)

MC 230 Photography (3)

MC 300 International Communications (3) or

MC 302 History of Mass Communications (3)

MC 400 Mass Media Ethics and Issues (3)

MC 401 Communications Law (3)

Requirements

MC 251 Desktop Video (3)

MC 303 Advertising Principles (3)

MC 304 Public Relations Principles (3)

MC 305 Imaging in Advertising and Public Relations (3)

MC 306 Advertising Copywriting (3)

MC 307 Public Relations Processes (3)

MC 320 Layout and Typography (3)

MC 327 Creating a Newsletter (3)

MC 351 Interactive Online Communications (3)

MC 352 e-Communications (3)

MC 365 Media Planning (3)

MC 375 Case Studies in Organizational Public Relations (3)

MC 383 Event Planning (3)

MC 423 Marketing Communications (3)

MC 459 Advertising Campaign Research (3) and

MC 460 Advertising Campaign Execution (3) or

MC 470 Public Relations Campaign Research (3) and

MC 471 Public Relations Campaign Execution (3)