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  • B.S. Degree in Integrated Advertising & Public Relations
  • Mass Communications

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  • Fall 2013 Undergraduate Catalog - Official

    B.S. Degree in Advertising and Public Relations (120 Credits)

    Core Requirements

    Campaign Research and Execution must be taken in the same topic area: both courses must be either in advertising or both courses in public relations.

    MC 100 Introduction to Mass Media (3)
    MC 210 Media Writing (3)
    MC 220 Layout and Typography I (3)
    MC 230 Photography (3)
    MC 251 Video Production for Advertising, News, and Public Relations (3)
    MC 300 International Communications (3) or
    MC 302 History of Mass Communications (3)
    MC 303 Advertising Principles (3)
    MC 304 Public Relations Principles (3)
    MC 305 Imaging in Advertising and Public Relations (3)
    MC 306 Advertising Copywriting (3)
    MC 307 Writing for Public Relations (3)
    MC 320 Layout and Typography II (3)
    MC 327 Editing Public Relations Copy (3)
    MC 351 Interactive Online Communications (3)
    MC 352 Social Media Campaigns (3)
    MC 365 Media Planning (3)
    MC 375 Case Studies in Organizational Public Relations (3)
    MC 383 Event Planning (3)
    MC 400 Mass Media Ethics and Issues (3)
    MC 401 Communications Law (3)
    MC 423 Marketing Communications (3)
    MC 459 Advertising Campaign Research (3) or
    MC 470 Public Relations Campaign Research (3)
    MC 460 Advertising Campaign Execution (3) or
    MC 471 Public Relations Campaign Execution (3)