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  • B.S. Degree in Advertising
  • Mass Communications

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  • Fall 2013 Undergraduate Catalog - Official

    B.S. Degree in Advertising (120 Credits)

    Core Requirements

    MC 100 Introduction to Mass Media (3)
    MC 210 Media Writing (3)
    MC 220 Layout & Typography I (3)
    MC 230 Photography (3)
    MC 251 Video Production for Advertising, News, & Public Relations (3)
    MC 300 International Communications (3) or
    MC 302 History of Mass Communications (3)
    MC 303 Advertising Principles (3)
    MC 304 Public Relations Principles (3)
    MC 305 Imaging in Advertising and Public Relations (3)
    MC 306 Advertising Copywriting (3)
    MC 320 Layout & Typography II (3)
    MC 351 Interactive Online Communications (3)
    MC 352 Social Media Campaigns (3)
    MC 365 Media Planning (3)
    MC 383 Event Planning (3)
    MC 400 Mass Media Ethics and Issues (3)
    MC 401 Communications Law (3)
    MC 459 Advertising Campaign Research (3)
    MC 460 Advertising Campaign Execution (3)