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  • B.S. Degree in Advertising

Mass Communications

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  • Major: Advertising

    The major in Advertising balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in photojournalism, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 40 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 45 credits in the advertising program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the journalism profession. The goal of the advertising curriculum is to prepare a graduate for a career in the advertising profession. The learning outcomes are: to demonstrate an awareness and understanding of the principles of advertising; to demonstrate an awareness and understanding of the ethical standards of the advertising profession; to demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to advertising; to demonstrate entry level competency to research, create, write, design and produce advertising visual and verbal messaging and campaigns; to develop an awareness and understanding of the process of the buying and selling media; to demonstrate an ability to work collaboratively as a member of a team; to demonstrate a competency to produce an advertising document that meets entry-level, industry standards; and to demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience involving advertising.

    B.S. Degree in Advertising Requirements

    Minor: Advertising

    The minor in Advertising is designed to introduce students to advertising and develop one's skills in verbal and visual storytelling. The minor in Advertising is designed to achieve the following learning outcomes: to develop an awareness and understanding of the analytical process used to design an advertising message for a defined situation; to demonstrate professional, entry-level proficiency in composition of an advertising message designed to influence product selection by a target public; to demonstrate an ability to work collaboratively with others on an advertising project; and develop an awareness of the strategies and tactics used in the advertising industry.

    Minor in Advertising Requirements