Mass Communications Advertising Emphasis (57 credits)
Course Descriptions
Worksheet
Common Core Requirements (21 credits)
- MC 100 Intro to Mass Communications (3 credits)
- MC 210 Media Writing (3 credits)
- MC 220 Desktop Publishing (3 credits)
- MC 230 Photography (3 credits)
- MC 300 International Communications (3 credits)
- (or) MC 302 History of Mass Comm (3 credits)
- MC 400 Mass Media Ethics and Issues (3 credits)
- MC 401 Communications Law (3 credits)
Professional Course Requirements (36 credits)
- MC 251 Desktop Video (3 credits)
- MC 301 Online Advertising, News, and PR (3 credits)
- MC 303 Advertising Principles (3 credits)
- MC 304 Public Relations Principles (3 credits)
- MC 305 Imaging in Ad/PR (3 credits)
- MC 306 Advertising Copywriting (3 credits)
- MC 320 Layout and Typography (3 credits)
- MC 351 interactive Online Communication (3 credits)
- MC 352 e-Communication (3 credits)
- MC 365 Media Planning (3 credits)
- MC 459 Advertising Campaign Research (3 credits)
- MC 460 Advertising Campaign Execution (3 credits)
Recommended Electives
- MC 240 Radio Programming and Production (3 credits)
- MC 331 Photo Editing (3 credits)
- MC 353 Audio and Video Online (3 credits)
- MC 415 Gender and the Media (3 credits)