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  • Branding
  • Marketing & Communications

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  • Branding

    We deliver promotional materials that reflect our brand, which is based on extensive research conducted in partnership with a prestigious higher education marketing company. Our key messages are aligned with the university’s recently unveiled academic word mark, which complements the Dragon athletics logo. Along with the word mark, a new visual identity system impacts print, web and signage to give MSUM a consistent look and design across each medium and to create stronger name recognition through an identifiable, cohesive brand.

    Our Brand Promise

    MSUM provides a collaborative, opportunity-rich learning community that empowers and engages students with a real-world education that fosters personal growth and professional success.

    Our Core Messages

    • Our faculty are helpful and accessible. They are excellent teachers as well as mentors.
    • We are recognized as a smart investment, delivery exceptional value to our students.
    • Our students say we are the perfect size: Classes, the campus, and the community are neither too big nor too small.
    • We instill intellectual creativity through faculty-mentored research and creative projects that engage students.
    • Our campus culture is respectful, friendly and welcoming to different ideas and cultures.