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Strategic Planning Presentation
University
Advancement & Alumni Foundation
Moorhead State University
University Advancement
Advertising and Marketing
Publications and Printing
Public and Media Relations
Alumni Foundation
Friend Raising
Fund Raising
New Strategic Goals
Improve Communication
Increase Collaboration
Be More Responsive to Our Environment
Improve Communication
Increased use of internal communications
Continews, The Advocate, MSU web site, e-mail
Continews, The Advocate, MSU web site, e-mail
Articulate MSU vision of who we are and who we want to be
campus consensus
campus consensus
Improve marketing
research
research
Increase Collaboration
Improve fund raising
Improve ties to MSU alumni
Fund Raising
Alumni Foundation budget increases
Major fund drive
Fund
Raising
New partnership for minority
scholarshipsDepartment meetings to encourage faculty/staff
donationsDepartment meetings to assist in fund-raising initiatives
Friend Raising
New Alumni Foundation software
More personal contact between the Alumni Foundation and MSU alumni
new Twin Cities position
Donor Recognition and similar events for Twin Cities
alumni
Donor Recognition and similar events for Twin Cities alumni
additional alumni events in F-M area and surrounding region
surveys
new Twin Cities position
Donor Recognition and similar events for Twin Cities alumni
Donor Recognition and similar events for Twin Cities alumni
additional alumni events in F-M area and surrounding region
surveys
Friend Raising
Greater number of alumni on campus more often
new membership incentives?
easy to find alumni center?
more invitations to campus events
new membership incentives?
easy to find alumni center?
more invitations to campus events
Friend Raising
Major alumni reunions
All-Campus School Reunion, August 2000
Owl Fraternity Reunion, July 2001
All-Campus School Reunion, August 2000
Owl Fraternity Reunion, July 2001
Friend Raising
Better integration of alumni into the campus community
increased involvement of alumni as instructional resources
alumni mentoring program for prospective and current students
increased involvement of alumni as instructional resources
alumni mentoring program for prospective and current students
Friend Raising
Increased enrollment of alumni in MSU course offerings
course information easily accessible to alumni
course availability during after-work hours
course information easily accessible to alumni
course availability during after-work hours
Goals
More $ for advertising and marketing
University budget
University budget
More $ for scholarships, etc.
Alumni Foundation budget
goal-setting and performance measurement
Alumni Foundation budget
goal-setting and performance measurement
More alumni and student involvement
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