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Strategic Planning

1999/2000 Fall Semester

Strategic Planning Focus Group

STRATEGIC PLANNING COMMITTEE

FOCUS GROUP SUMMARY

DATE: October 25, 1999 TIME: 3:00 pm PLACE: CMU 214

FACILITATOR: Brittney Goodman

NOTE-TAKER: Melanie Nordick

STRATEGIC GOAL: IMPROVE COMMUNICATION

1. Based upon any information you have, how would you evaluate Moorhead State?s internal and external communication?

  • Poor at best. Some said "what communication?"
  • There is not enough publicity on the good things people at MSU are doing although that is progressing slowly.

2. In looking at the objectives for this goal, which are the most important and why?

  • The answer to number 3 on this page was given highest priority. (see #3 below)
  • The original #2 objective, modified slightly, was the next. Communicate clear goals to all units of the university and assess them. (Put them on the web page.)
  • Combine #1 & #5 of the original objectives to read: "Articulate MSU vision of who we are and who we want to be and improve marketing".

Why? Without clear, concise communication, the community can only guess at what we are here for, what we are doing, and why - which is not a good situation.

3. Are there any objectives that were not listed by the strategic planning committee which should have been included?

#1 Objective: Centralize the location for gathering and dissemination of information for both internal & external communications.

  a.  Formats: publication, web, Department of Communications
  b.  What: Service & outreach (i.e. Academic Service Learning)
  c.  Technique: web site clarification of goals
  d.  Other: voice mail

4. What measurable outcomes should be targeted regarding the objective given first priority by your group? (centralization of/for information)

  • Be sure addresses are correct for alumni
  • Set up criteria or programs to track our graduates (perhaps through the departments) ? where they are, what they are doing. Within reason, visit them on the job, be a support for them in their transition to the outside world. Be able to provide a list of former students and places of employment by location for any representative of MSU who would be traveling to that location and allow time for contact with the former students.
  • Provide technology for Careers & Placement to set up a web which could be accessed by hiring entities to peruse files of our seniors in their field. Seniors would input their information (within guidelines and limitations provided) in order to be considered for employment.
  • Follow-up on internships with the business partner. Was it good, did it work, why or why not? Will the business be contacted for future internships?
  • Publicize the Student Academic Conference more in the community.
  • Publicize the "Expanding Horizons" (women/girls in science) program in the community.
  • Publicize the math testing program we host every third year with Concordia & NDSU.
  • Central communication center needs to also be responsive to communication FROM the community as well as getting information out to the community.
  • Publicize activities of faculty & staff in their volunteer positions in the community.

5. What measurable outcomes should be targeted regarding the objective given second priority by your group? (communication & assessment of goals)

  • Put short, concise and clear vision statement and mission statement on all correspondence from the university.

General Comment for Improvement with the Community

  • Improve parking ? parking for visitors not readily available and giving tickets makes us "user UN-friendly".

 

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