Mass Communications students can participate in a variety of student organizations that promote learning outside of the classroom, enhance professional development, foster friendships among peers and help build personal skills and portfolios. Mass Communications students are highly active in groups such as the Society of Professional Journalists, the Public Relations Student Society of America and Ad Club, which offer exciting opportunities to conduct research, plan events, execute campaigns, attend regional and national conferences and participate in national competitions.
Mass communications students studying broadcast journalism, documentary journalism, multimedia journalism and photojournalism participate in the MSUM chapter of the Society for Professional Journalists, a national organization that promotes professional practices for student and working journalists. Recent activities include sponsoring educational forums for journalists, students and the community to discuss the role of journalism, attending regional and national conferences, and competing nationally in journalism contests. SPJ promotes experiential opportunities to help students excel beyond the classroom. It also fosters friendships, develops leadership skills, encourages professional development, engages in community service projects, and of course, creates an environment to have fun!
The Public Relations Student Society of America (PRSSA) is affiliated with the Public Relations Society of America (PRSA). MSUM’s PRSSA chapter sponsors professional speakers, promotes experiential opportunities and attends regional and national conferences. Students create newsletters, websites and other promotional materials, conduct fundraising campaigns and manage promotional events for clients such as Buffalo Wild Wings, United Blood Services and Boys and Girls Club. Students compete nationally in the Bateman Case Study Competition, a yearlong research and execution campaign administered for a national client by PRSA. It allows students to apply classroom knowledge, experiential activities and internship experiences to create and implement a full public relations campaign. MSUM students often do well in these competitions.MSUM’s PRSSA team placed 2nd in the 2010 national contest with the CW Television Network serving as the client for the PR campaign. Contestants developed a campus-based publicity campaign to promote the viewing of the network’s program, Vampire Diaries.
Ad2 Club, affiliated with the American Advertising Federation (AAF), is for students majoring in the advertising and public relations sequences. Club members meet regularly with AAF-ND, Fargo-Moorhead’s Ad Club, hold monthly speaker meetings, participate in the AAF-ND Pro-Am job shadow day and Portfolio Review Day, travel to national AAF conventions and engage in campus and community service projects. Ad2 Club promotes experiential opportunities to help students excel beyond the classroom. It also fosters friendships, develops leadership skills, encourages professional development, and of course, has fun! Club members compete in the AAF national collegiate competition, where they do research and creative execution for a national client. The team regularly places high in the District 8 region of this competition, which includes North Dakota, Minnesota, South Dakota, Iowa, Wisconsin and Michigan. MSUM students took first place in the 2011 District 8 National Student Advertising Competition of the AAF. They presented a marketing plan for last year’s NSAC client, JC Penney. They also received awards for “Best Brand Strategy” and “Best Visual Presentation.” This project placed 15th in the national contest held in San Diego. This year’s national client is Nissan.